Member of Sigma Beta Delta International Honor Society. Dean's List at Nazareth College.
Certified in Google Ads (Search, Display, Video), Google Analytics, and Microsoft Advertising.
AFA in Photography; BS in Marketing; Ordination and Credential of Ministry.
Limited-edition achievement recognizing early members of Workfolio.
Three promotions within two years at CGI Digital.
who's that?
Analytical & Creative | Marketer & Artist
I'm Zach! Great to see you made it; here's some info on me. My background in creative visual media combines with my analytical thinking to approach marketing. I’ve planned campaigns for a book of 120+ businesses, strategized and reported to clients, and organized team training materials. I oversaw trials of audio streaming ads and beginning of video streaming ads. I continue to learn and develop with new technologies, best practices, and balance internal team needs with client-facing problem-solving.
Timeline
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Paid Search Specialist, Butler/Till Media Services
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Senior Paid Search Coordinator, CGI Digital
Management of Google Ads campaigns for a book of 120+ clients while overseeing a direct-report to guide hands-on optimization and management of campaigns. Meeting with clients to report and strategize. Initiate training for new hires and maintain training guide.
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Photographer, Dunton Photography
Specializing in fine art, event, and real estate photography with experience in videography. Fully versed in Adobe Photoshop and Premiere Pro. Printing, matting, and framing.
Visiting Artist Show
Selection of eight pieces shown at Image City Photography Gallery as a Visiting Artist on the Gallery's southwestern front wall.
Photographers' Journey 2021
One photograph displayed as part of a juried show at Image City Photography Gallery for Rochester area photographers.
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Google Ads Coordinator, CGI Digital
Creation and management of Google Ads campaigns for small businesses across the nation - Search, Display, YouTube, and Discovery. Optimization through keyword research and ad copywriting. Reporting on success with clients quarterly.
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Digital Content Creator, Destination FLX
Management of digital, email, and social marketing, social network accounts with 20,000+ monthly impressions, and online content for site upkeep. Creative executions in writing, design, photography, and videography.
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BS Marketing, Nazareth College of Rochester
Completion of the Marketing program including consumer behavior, digital marketing, management, marketing communications, and media studies.
EMCC Alumni Show
Alumni show for the program at the Eastern Monroe Career Center where my photography education and career started.
Corn Hill Arts Festival
Exhibited at the national Corn Hill Arts Festival in the Emerging Artists section.
WDEL Radio Interview
Radio Interview for the DCAD annual student show.
DCAD Graduate Show
Photograph displayed in Toni & Stuart B. Young gallery for graduating students' art show.
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AFA Photography , Delaware College of Art and Design
Two-year program completed in Photography with courses in fine arts including creative writing, digital video, photography (film and digital), and 2- and 3D design.
Delaware History Museum Show
Photographs displayed at the museum in a juried show of DCAD student's work.
I'm Proud
TEAM MEMBER OF THE MONTH (APRIL '22)
I've Worked
BUTLER/TILL MEDIA SERVICES
PAID SEARCH SPECIALIST
CGI DIGITAL
Senior Paid Search coordinator
DUNTON PHOTOGRAPHY
Photographer & Owner
DESTINATIONFLX
Marketing Manager & Content creator
i've learned
LEADING WITH MOTIVATIONAL INTELLIGENCE
APRIL 2022, 2LOGICAL BUSINESS COURSE
NAZARETH COLLEGE OF ROCHESTER
May 2018, Bachelor of Science in Marketing
DELAWARE COLLEGE OF ART AND DESIGN
May 2015, Associate of arts in photography
i'm pretty passionate
ART EDUCATION
TEAM ACCOUNTABILITY
TEAM EDUCATION
CLIENT SUCCESS
SMALL BUSINESS
i'll apply know-how
DIGITAL ADVERTISING
STREAMING ADVERTISING
DIRECT, SOCIAL, & MAIL MARKETING
PHOTOGRAPHY & DESIGN
by the numbers
2
Public news interivews
3
published books
17
gallery show pieces
120
clients in my book
2500+
daily spend overseen
What I can do
digital photography
18
Social Networks
18
digital ads
17
adobe creative suite
17
marketing strategy
16
Content Creation
15
graphic design
15
Questions & Answers
What is your five-year plan?
I'd love to grow in my position with the inclusion of creatives and increasingly popular ad platforms. I've gotten married and am in the competitive home search!
What was your favorite project to work on?
Eastern State Penitentiary and Syracuse Nationals are two of my favorite shoot locations. Helping a client drive traffic to launch their new business was rewarding on the Ads side of work.
What was your quarantine like?
Living out the COVID-19 quarantine at home was quite interesting; a lot of streaming of binge-worthy shows. I was part of our 30% workforce in April and helped clients navigate advertising in a pandemic.
Wide Angle Aqueduct
Stonybrook Falls
